Justin Bieber, Miley Cyrus and the Jonas Brothers combine talent and marketing to achieve popularity.MEXICO CITY (14/JUN/2010) .- His rival gains economies of small nations. Each statement has its echo in countries where other languages are spoken and in many cases do not exceed 20 years of age.
It is the new pop music stars, formed to take full advantage of new technologies, social networks and websites. They can even afford to "sell bad their albums" who needs it?, When his subjects are the most downloaded mobile ringtones or their channel on YouTube gets millions of hits a day ?[...]
The European response to the youth music giants from United States is the German band Tokio Hotel, who have filled stadiums and broken records in their albums sales. Two years ago made the leap to America with thousands of fans in the United States, although there do not reach the popularity of Miley or Jonas, is its largest market in Latin America where there are clubs, blogs and hundreds of pages on internet dedicated to them. The best example of this euphoria were made in 2008, when they visited Guadalajara as part of the MTV Music Awards cast.
The machine behind the star
[...]
Another case is Justin Bieber, who started on YouTube, where it still retains an exclusive channel. Tokio Hotel also has one, called Tokio Hotel TV, which issued a kind of reality show where you could see how their new album Humanoid was recorded.
"They have TV shows, merchandise, clothing lines, magazines, are overexposed, but you have to know why only some succeed, and this has to do with how they connect with people," says Ligia Bang, journalist and former director of a teen magazine. [...]
"Artists like Miley or Tokio Hotel are charismatic, attractive, but also work hard, have concerts in a row, get up early to give interviews, are willing to create news. That's why are so few who are in the star status " Lucía Hernández, director of the magazine "Por tí".
Translation by THEurope
source
No comments:
Post a Comment